Spink

03-LR

Spink

Spink pushes the boundaries of what can be done with neon lights.
Neon lights have been consistently perceived as a rigid element, but this time, they become authentic light sculptures with high aesthetic qualities.

Every light is one piece only, so they are presented as art pieces.
Space wants to highlight the sculptures over the rest; lights are positioned at different levels to be seen from further distances together or alone.

Little moss islands want to create the impression of a desert with oasis where you discover the lights.

Collaboration allows you to be seen in a different light. I mean this in two ways: (1) The person or people you collaborate with will present you in a different way than you would. Whether in an interview, or an introduction, or a promotional tweet, the other person can say things about you that would look ridiculous, conceited, or just plain weird coming from you. (2) You can easily collaborate on something that is a hop outside your normal content—this allows you to pivot into new areas of expertise or simply add to what you already do.

Date
May 2022
Client
Spink
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